Email subject lines can be difficult at times but they are the most important element to initiate a call to action. I have come up with a few general tips and ideas to help make your email subject lines innovative and persuasive. But it is worth noting that certain strategies for the best practice subject lines can vary in terms of usage and over time.
There are a few very general common sense tips that all email marketers already should know.
- Subject lines should be at least 50 characters longs
- Readers would rather know what’s inside your email not what you selling – simply describe the subject of your email
- Discounts/early bird triggers (important! – avoid spammy words)
For event based emails:
There are the first three stages of sending emails for events:
- Launch email
- Call for Entries emails
- Table Sales emails
- each email subject line should be different explaining more about the event
- relevant to the theme of the event
Conducting my own research I have found out that emails that specify certain time expiration ‘Two weeks left to enter’, ‘need more time to enter’, and finalists announced email (table sales) works better.
The copy of each email should be different to give the reader new things to read about and be excited about the event. Unravel something new in each email. Otherwise no one is interested to read the same thing repeatedly resulting on your open rates and CTR fall.
- CFE’s reasons to enter (benefits, incentives, new categories)
- TB’s reasons to attend (benefits, entertainment, venue, host) show videos and pictures
- Survey emails always do well on every first one sent
- Winner emails and finalists announce emails always do well because of the content of the email.
Many online retailers and high street retailers are bringing their subject lines alive. By using what we all know too well emoticons. But marketers have to be super careful whilst using these. Some can be tedious and look very spammy. The most crucial point to remember is the concept of your email – what’s the purpose of your email and who your audience is? A super girly online retailer can use hearts, stars and the ‘X’ at the end of the subject line. Because it’s purely girly and relevant Missguided, Asos, Ax Paris, Boohoo use these extremely well and not all the time. Some travel companies use the sun, umbrellas, plane to increase open rates. These work because the emoticons are playful and speak for themselves.
❤ Does your bakery skills have what it takes? ❤
Most popular ones:
♥ ★ ☼ ♫ ☀ ✿ ☆ ♡ ⇒ ☺ ❤ ✈ ✞ → ☂
♛Does your bakery skills have what it takes? ♛
Hopefully this helps bring out what you already know or didn’t know to get those open rates high and click through rates in.
Have you got any key pointers or general tips that will help us marketers?