How to use social media to promote your event

Do you want to use social media to promote your events?

Do you want to use live tweeting at events?

I have come up with a few sneaky tips and tricks to use to promote events. Part of my job being a digital marketer is to be innovative with promoting events through social media.

I must admit it is slightly harder to use social media to promote B2B events. Especially to those consumers that are not as wildly active we would like them to be on social media.

Now this may sound strange but with social media you have to be social! (too many B2B companies forget about this).

With any social media campaigns you have to follow through from the start to the end. Therefore this post will give you a few snappy tips to integrate social media from pre to post event.

Pre-event social activity

1. Agree on a Twitter #hashtag together as a group beforehand

– Tip: make the # easy to understand #restaurantawards NOT #nra

– Tip: don’t include a date (allows you to chart use of # over consecutive years)

– Tip: don’t make your # too long (remember a Tweet’s only 140 characters long!)

– Tip: sense-check your # (beware #susanalbumparty)

2. Present the hashtag in all marketing materials

3. Use Twitter influencers (people who attend the events all the time) personalise a tweet to them to encourage them to enter or to let them know we are open for entries etc.

4. Follow the people who are talking about your brand

5. Spread the word, incentive giving (Discount codes for early birds etc.) for entries or table bookings

6. Post about the event once a week on brand’s social media sites (Download entry form, online form, categories, shortlist announced, entry deadlines, extensions, sneak peak of the event)

7. Encourage finalists to tweet pictures of their finalists’ certificates? (NCW did it)

8. Encourage editorial teams to produce content related to the awards (last year’s winner one year on, registration is now open, how winning an award can change your business) that can be shared via social media

9. Make sure all links shared via social media are properly tracked to help measure ROI

Examples:

  • Registration opens
  • Early-bird registration is ending soon
  • Countdown: “Just X days until the event!”
  • Reminder of time and location
  • Thank your sponsors (mention sponsors)
  • “Just saw Jane’s presentation. Wow!” (mention speakers)
  • “See you at the event!” (mention registrants)
  • Thanks for sharing, posting and re-tweeting (mention anyone who shared)
  • Tweets with a testimonial quotes about a speaker (find these on LinkedIn)
  • Tweet to the pre-event blog post using a quote from the interview. (mention speaker)
  • “Thanks for registering! See you there!” (mention registrants, especially social media influencers)

During the Event

Live tweeting during events is a huge opportunity for event promotion. Registrants will be watching the hashtag, so fill that stream with interesting content.

1. Tweet quotes: Listen for juicy bits in conversations and in presentations. Mention the person who said it and use the hashtag.

2. Tweet winners: tweet who has won and #hashtag them, if possible add pictures

3. Share pictures: Make sure to take pictures of people, speakers and attendees, as things are happening and share them on Twitter.
Mention people and use the hashtag.

4. Hold a contest: Even if you’re giving away something small, like a book or a gift from a sponsor, use this as an opportunity to gather email addresses (with permission of course) and then share a picture of the winner holding the gift on the social networks.

Post- Event

1. Videos from the night to present on related content site and promote the event

2. Article on related content site about the winners

3. Tweet thank you to those who attended – tweet the winners

4. Water marks your photos with the hashtag too, because they will get shared and it’s promoting the hashtag/event whilst doing it.

5. Register your interest tweets

Have you got any additional tips? Let me know comment below…

The Weeknd – Drunk in Love (perfect weeknd zone in tune)

Beyoncé’s clever marketing at 12pm midnight to drop her album was hats off! J’dore the entrepreneurship she contains. But I’ve currently been addicted to all the remixes fellow artists are doing. My favourite is The Weeknds version of ‘Drunk in Love’. I love The Weeknd’s music so clearly it’s slightly biased, but his echo, instrumental textures and tones in his music make it enchanting. Im so excited to see him next month at O2 supporting Drake eeeekkkkk. Enjoy it as much as i do…