Tag Archives: digi vogue

Basic tips and tricks you need to know for effective email subject lines

Email subject lines can be difficult at times but they are the most important element to initiate a call to action. I have come up with a few general tips and ideas to help make your email subject lines innovative and persuasive. But it is worth noting that certain strategies for the best practice subject lines can vary in terms of usage and over time.

Generic emails 

There are a few very general common sense tips that all email marketers already should know.

These are:

  • Subject lines should be at least 50 characters longs
  • Readers would rather know what’s inside your email not what you selling – simply describe the subject of your email
  • Discounts/early bird triggers (important! – avoid spammy words)

For event based emails:

There are the first three stages of sending emails for events:

  1. Launch email
  2. Call for Entries emails
  3. Table Sales emails
  • each email subject line should be different explaining more about the event
  • relevant to the theme of the event

Conducting my own research I have found out that emails that specify certain time expiration ‘Two weeks left to enter’, ‘need more time to enter’, and finalists announced email (table sales) works better.
The copy of each email should be different to give the reader new things to read about and be excited about the event. Unravel something new in each email. Otherwise no one is interested to read the same thing repeatedly resulting on your open rates and CTR fall.

  • CFE’s reasons to enter (benefits, incentives, new categories)
  • TB’s reasons to attend (benefits, entertainment, venue, host) show videos and pictures
  • Survey emails always do well on every first one sent
  • Winner emails and finalists announce emails always do well because of the content of the email.

Many online retailers and high street retailers are bringing their subject lines alive. By using what we all know too well emoticons. But marketers have to be super careful whilst using these. Some can be tedious and look very spammy. The most crucial point to remember is the concept of your email – what’s the purpose of your email and who your audience is? A super girly online retailer can use hearts, stars and the ‘X’ at the end of the subject line. Because it’s purely girly and relevant Missguided, Asos, Ax Paris, Boohoo use these extremely well and not all the time. Some travel companies use the sun, umbrellas, plane to increase open rates. These work because the emoticons are playful and speak for themselves.

❤ Does your bakery skills have what it takes? ❤

Most popular ones:
♥ ★ ☼ ♫ ☀ ✿ ☆ ♡ ⇒ ☺ ❤ ✈ ✞ → ☂
♛Does your bakery skills have what it takes? ♛

Hopefully this helps bring out what you already know or didn’t know to get those open rates high and click through rates in.

Have you got any key pointers or general tips that will help us marketers?

13 Most common user types of Instagrammers

Social media is an amazing tool, however we must admit that it seems hashtagging has become some sort of a skill now and being a potential photographer is essential. Why? Because within each social media channel there seems to be a pattern and a trend people consume to.

Whether it’s on Facebook, Vines, or Instagram and even Twitter everyone falls under a type of user and it becomes a habit for what people expect you to post about.

So what are the classic norms that I have come across on my apps?

1. The Foodie/The chef

This user is clearly a food lover; the foodies are known to post pictures of everything they eat from when they wake up till they go to sleep every day. Most of them are desserts and luxurious meal that look amazing…yum yum…


2. The Selfie

From walking into town, picture day, night in, or night out, a day at university or work — this user is always taking selfies at any angle possible. The worst part is that the face is the same regardless of the occasion.


3. The #instafit hulk

Eat, sleep, drink and literally run to the gym. These hulks are always pumping and pushing their muscles out by folding their arms or making screwing faces in front of the mirror. No one wants a pea head in a hulk body.

gym hulk

4. The Beauty Queen

The eyes, the lips, the hair, the nose! And the brushes! These users are obsessed with anything colour that can be applied to you face. They give out make up tips and pictorials on just how to get the look.


5. The Walking Wardrobe

This user illustrates every single item it has from head to toe. It may even be the same jumper in various colours. Sometimes it’s great to see the styling but it can be a bit OTT and should be #ott and not #ootd


6. The Past life guy (#tbt #ff)

Everyday this instagrammer may wake up wanting to be reliving life or showing off their baby self’s in nappies or pigtails. It’s nice to see whether you were a chubby baby or not, but not everyone wants to flash back to your embarrassing moments. Calm down please?


7. The OCD Hashtag-er

Every hashtag must be right! Or else I’m ruined? Some people abuse this to high extents and post similar hashtags with minor tweaks. Aint nobody got time to read your long ass list of hashtags it’s all about the picture right? Please hashtag appropriately


8. The Complainer

This person faces issues every day from family to globally. What I mean is there’s always a frown that never turns up-side-down. Whether there’s water issues in Africa or even if someone famous dies, somehow it impacts their life? Did you know them? Or do you run the ocean?


9. The Booty check

Right…I twerked and squatted today it’s time to show the results. I think from the first 100 pics of your booty we figured out it’s your asset. The worst part – the pics are angled the same for that extra umph and sometimes we see doubles.


10. The Tour Guide

This user spreads love to beautiful places around the world but turn on the jealousy switch from its followers. From the Maldives, to Vegas and even Cadbury world this user travels everywhere. Whilst we grow green in jealousy over their amazing lives, food, and body tone.


11. The Morden Shakespearian

“Love all, trust a few, do wrong to none” by Shakespeare. This person either posts pictures of memes they have screenshot or pictures of themselves with quotes at the bottom. This can be a selfie picture with a lyrical quote from Drake or even Shakespeare.


12. The lovey dovey Grammers

The mushy wooshy lovers, those who post pictures of their bfs/gfs on a daily letting the world know about pure love even after a break up -_- If I’m not invited to your wedding or dates why do I need to know what you do?


13. The “high roller” #kinginlife

The last king shiiieeettt!! The high roller is one of them ones that post about their daily income and investments made, even the #ootd, #motd, #selfies ensure that everything is clearly labelled with the designer logo. Yes well done your rich! Whoop! We get it!


By Tracy Smith